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The web page francoprops.co.za has the following in the site, "Be the first to know about new properties on the market! Search By Reference Number." I saw that the webpage also stated " I Have A Property To Sell." They also said " I Need A Property To Buy. I Have A Property To Rent. I Need A Property To Rent. Franco Properties George and Wilderness, Garden Route - South Africa. Learn about the community of George in the southern Cape and discover why this small town is one of the fastest growing locations in South Africa. We look forward to meeting you soon." The meta header had house as the first optimized keyword. This keyword is followed by flat, apartment, and residential which isn't as important as house. The other words francoprops.co.za used was property. estate is included but will not be seen by web engines.